The goal of this guide is to help you creating your token on top of the ethereum network and lightweight client (iPhone App) based on (opensource, pre-made bitcoin wallet client here) in the background iphone app users will run an ethereum node (is this even possible? on android, maybe)
Augur does that: https://youtu.be/Qvexa1pUzUA?t=288
Ethereum.org features a short, introductive tutorial at ethereum.org/token But we are going to do a step by step thing, as always