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Pitch an Idea

  • A good pitch balances business and emotional needs;
  • A good pitch is succinct;
  • A good pitch tells a story;
  • A good pitch focuses on benefits;
  • A good pitch is short (10-20 slides);

How to make your pitch stand out?

  • Create a beautiful and powerful presentation;
  • Make your pitch visually exciting;
  • A succinct, entertaining, and informative video showcasing how your product solves the challenges;
  • Start off with a bang to grab your viewer’s attention - the first two slides need to quickly get them engaged.

What a pitch should include?

  • Problem: What is the problem you are solving? What is the pain point? What is the opportunity?

    • Here’s where the storytelling starts;
    • You’re establishing the status quo and convincing your audience that there’s a real problem here that you can solve;
    • Remember all the research you did on understanding their needs, motivations, and challenges here.
    • Ideally, you’ll present the ‘problem’ in 1-4 bullet point - Get to the point quickly.

  • Solution: What is your solution? How does it solve the problem? How does it create value?

    • List the 3 key benefits your solution provides.

  • The Market: Who is your target market? What is the size of the market? What is the growth rate?

    • Just how many people need your solution?
    • Here is where you’ll talk about the real addressable market for your product and what percentage of the market you’re looking to dominate.

What makes you truly unique?

  • Competition: Who are your competitors? What are their strengths and weaknesses? How are you different?
    • What are the key differentiators that make your product stand out from the competition?
    • What are the key features that make your product unique?
  • Proprietary technology: What are your advantages, IP, technologies and innovations that are unique to your company, and will KO the competition?

Explain who you are

  • Quickly introduce the core team, or if it’s just you, talk about yourself;
  • What makes you the best person to do all the things you’ve just said you’re going to do?
  • Show all the skills your team has and how they complement each other.

Questions

  • The pitch doesn’t stop after your last slide;
  • If all goes well, you’ll be facing questions and comments from investors and customers eager to get on board with what you’re selling;
  • So, as part of your pitch preparation, you need to be ready for questions, objections and pullbacks.

Prepare yourself

  • Confidence is key when it comes to pitching;
  • Before you step on any stage or into any office with your presentation you should know it front to back. Try it out on your co-workers. On your partner. On your parents;
  • And when you’re practicing at home, speak out loud. Record yourself presenting and play it back.