diff --git a/lib/nerves_hub/devices.ex b/lib/nerves_hub/devices.ex
index d693d38af..5a84d2417 100644
--- a/lib/nerves_hub/devices.ex
+++ b/lib/nerves_hub/devices.ex
@@ -1156,6 +1156,21 @@ defmodule NervesHub.Devices do
     update_device_with_audit(device, params, user, description)
   end
 
+  @spec move_many_to_deployment([integer()], integer()) :: {integer(), nil}
+  def move_many_to_deployment(device_ids, deployment_id) do
+    firmware =
+      Firmware
+      |> join(:inner, [f], d in Deployment, on: d.id == ^deployment_id)
+      |> limit(1)
+      |> Repo.one()
+
+    Device
+    |> where([d], d.id in ^device_ids)
+    |> where([d], d.firmware_metadata["platform"] == ^firmware.platform)
+    |> where([d], d.firmware_metadata["architecture"] == ^firmware.architecture)
+    |> Repo.update_all(set: [deployment_id: deployment_id])
+  end
+
   @spec move_many([Device.t()], Product.t(), User.t()) :: %{
           ok: [Device.t()],
           error: [{Ecto.Multi.name(), any()}]
diff --git a/lib/nerves_hub/products/product.ex b/lib/nerves_hub/products/product.ex
index 8cc649698..3a2c38ee1 100644
--- a/lib/nerves_hub/products/product.ex
+++ b/lib/nerves_hub/products/product.ex
@@ -4,6 +4,7 @@ defmodule NervesHub.Products.Product do
 
   alias NervesHub.Accounts.Org
   alias NervesHub.Archives.Archive
+  alias NervesHub.Deployments.Deployment
   alias NervesHub.Scripts.Script
   alias NervesHub.Devices.CACertificate
   alias NervesHub.Devices.Device
@@ -22,6 +23,7 @@ defmodule NervesHub.Products.Product do
     has_many(:jitp, CACertificate.JITP)
     has_many(:archives, Archive)
     has_many(:scripts, Script)
+    has_many(:deployments, Deployment)
 
     has_many(:shared_secret_auths, SharedSecretAuth,
       preload_order: [desc: :deactivated_at, asc: :id]
diff --git a/lib/nerves_hub_web/live/devices/index.ex b/lib/nerves_hub_web/live/devices/index.ex
index 4557503d2..9ae9318ad 100644
--- a/lib/nerves_hub_web/live/devices/index.ex
+++ b/lib/nerves_hub_web/live/devices/index.ex
@@ -12,6 +12,7 @@ defmodule NervesHubWeb.Live.Devices.Index do
   alias NervesHub.Firmwares
   alias NervesHub.Products.Product
   alias NervesHub.Tracker
+  alias NervesHub.Repo
 
   alias Phoenix.Socket.Broadcast
   alias Phoenix.LiveView.JS
@@ -73,8 +74,8 @@ defmodule NervesHubWeb.Live.Devices.Index do
     total_pages: :integer
   }
 
-  def mount(_params, _session, socket) do
-    %{product: product} = socket.assigns
+  def mount(_params, _session, %{assigns: %{product: product}} = socket) do
+    product = Repo.preload(product, :deployments)
 
     socket
     |> page_title("Devices - #{product.name}")
@@ -93,6 +94,8 @@ defmodule NervesHubWeb.Live.Devices.Index do
     |> assign(:total_entries, 0)
     |> assign(:current_alarms, Alarms.get_current_alarm_types(product.id))
     |> assign(:metrics_keys, Metrics.default_metrics())
+    |> assign(:deployments, product.deployments)
+    |> assign(:target_deployment, nil)
     |> subscribe_and_refresh_device_list_timer()
     |> ok()
   end
@@ -272,7 +275,18 @@ defmodule NervesHubWeb.Live.Devices.Index do
     {:noreply, assign(socket, target_product: target)}
   end
 
-  def handle_event("move-devices", _, socket) do
+  def handle_event("target-deployment", %{"deployment" => ""}, socket) do
+    {:noreply, assign(socket, target_deployment: nil)}
+  end
+
+  def handle_event("target-deployment", %{"deployment" => deployment_id}, socket) do
+    deployment =
+      Enum.find(socket.assigns.deployments, &(&1.id == String.to_integer(deployment_id)))
+
+    {:noreply, assign(socket, target_deployment: deployment)}
+  end
+
+  def handle_event("move-devices-product", _, socket) do
     %{ok: successfuls} =
       Devices.get_devices_by_id(socket.assigns.selected_devices)
       |> Devices.move_many(socket.assigns.target_product, socket.assigns.user)
@@ -289,6 +303,60 @@ defmodule NervesHubWeb.Live.Devices.Index do
     {:noreply, socket}
   end
 
+  def handle_event(
+        "move-devices-deployment",
+        _,
+        %{
+          assigns: %{
+            selected_devices: selected_devices,
+            target_deployment: target_deployment
+          }
+        } = socket
+      ) do
+    {devices_updated_count, _} =
+      Devices.move_many_to_deployment(selected_devices, target_deployment.id)
+
+    devices_not_updated_count = length(selected_devices) - devices_updated_count
+
+    maybe_pluralize =
+      &if &1 == 1 do
+        &2
+      else
+        &2 <> "s"
+      end
+
+    socket =
+      socket
+      |> assign(:target_deployment, nil)
+      |> assign_display_devices()
+      |> then(fn socket ->
+        case [devices_updated_count, devices_not_updated_count] do
+          [updated_count, 0] ->
+            put_flash(
+              socket,
+              :info,
+              "#{updated_count} #{maybe_pluralize.(updated_count, "device")} added to deployment #{target_deployment.name}"
+            )
+
+          [0, _not_updated_count] ->
+            put_flash(
+              socket,
+              :info,
+              "No devices selected could be added to deployment #{target_deployment.name} because of mismatched firmware"
+            )
+
+          [updated_count, not_updated_count] ->
+            put_flash(
+              socket,
+              :info,
+              "#{updated_count} #{maybe_pluralize.(updated_count, "device")} added to deployment #{target_deployment.name}. #{not_updated_count} #{maybe_pluralize.(not_updated_count, "device")} could not be added to deployment because of mismatched firmware"
+            )
+        end
+      end)
+
+    {:noreply, socket}
+  end
+
   def handle_event("disable-updates-for-devices", _, socket) do
     %{ok: _successfuls} =
       Devices.get_devices_by_id(socket.assigns.selected_devices)
diff --git a/lib/nerves_hub_web/live/devices/index.html.heex b/lib/nerves_hub_web/live/devices/index.html.heex
index 3f707c2b5..81d87e67f 100644
--- a/lib/nerves_hub_web/live/devices/index.html.heex
+++ b/lib/nerves_hub_web/live/devices/index.html.heex
@@ -193,8 +193,8 @@
       </div>
 
       <div class="row mt-2">
-        <form id="move" class="col-lg-6" phx-change="target-product" phx-submit="move-devices">
-          <label for="move_to">Move device(s) to:</label>
+        <form id="move-product" class="col-lg-4" phx-change="target-product" phx-submit="move-devices-product">
+          <label for="move_to">Move device(s) to product:</label>
           <div class="flex-row align-items-center">
             <div class="flex-grow pos-rel">
               <select name="product" id="move_to" class="form-control">
@@ -216,7 +216,7 @@
           </div>
         </form>
 
-        <form id="bulk-tag-input" class="col-lg-6" phx-submit="tag-devices" phx-change="validate-tags">
+        <form id="bulk-tag-input" class="col-lg-4" phx-submit="tag-devices" phx-change="validate-tags">
           <label for="input_set_tags">Set tag(s) to:</label>
           <div class="flex-row align-items-center">
             <div class="flex-grow">
@@ -233,6 +233,31 @@
           </div>
           <div class={if @valid_tags, do: "hidden"}><span class="has-error"> Tags Cannot Contain Spaces </span></div>
         </form>
+
+        <form id="move-deployment" class="col-lg-4" phx-change="target-deployment" phx-submit="move-devices-deployment">
+          <label for="move_to">Move device(s) to deployment:</label>
+          <div class="flex-row align-items-center">
+            <div class="flex-grow pos-rel">
+              <select name="deployment" id="move_to" class="form-control">
+                <option value=""></option>
+                <%= for deployment <- @deployments do %>
+                  <option value={deployment.id} {if @target_deployment && @target_deployment.id == deployment.id, do: [selected: true], else: []}><%= deployment.name %></option>
+                <% end %>
+              </select>
+              <div class="select-icon"></div>
+            </div>
+
+            <button
+              class="btn btn-outline-light btn-action btn-primary ml-1"
+              type="submit"
+              data-confirm={"This will move all selected devices to #{@target_deployment && @target_deployment.name}. Continue?"}
+              id="move-deployment-submit"
+              {unless @target_deployment, do: [disabled: true], else: []}
+            >
+              Move
+            </button>
+          </div>
+        </form>
       </div>
 
       <div class="row mt-2">
diff --git a/test/nerves_hub_web/live/devices/index_test.exs b/test/nerves_hub_web/live/devices/index_test.exs
index cf3bead62..ca460cf1d 100644
--- a/test/nerves_hub_web/live/devices/index_test.exs
+++ b/test/nerves_hub_web/live/devices/index_test.exs
@@ -2,8 +2,10 @@ defmodule NervesHubWeb.Live.Devices.IndexTest do
   use NervesHubWeb.ConnCase.Browser, async: false
 
   alias NervesHub.Devices
+  alias NervesHub.Firmwares.FirmwareMetadata
   alias NervesHub.Fixtures
   alias NervesHubWeb.Endpoint
+  alias NervesHub.Repo
 
   setup %{fixture: %{device: device}} do
     Endpoint.subscribe("device:#{device.id}")
@@ -278,6 +280,111 @@ defmodule NervesHubWeb.Live.Devices.IndexTest do
       |> click_button("Set")
       |> assert_has("span", text: "moussaka")
     end
+
+    test "add multiple devices to deployment",
+         %{conn: conn, fixture: fixture} do
+      %{
+        device: device,
+        org: org,
+        product: product,
+        firmware: firmware,
+        deployment: deployment
+      } = fixture
+
+      device2 = Fixtures.device_fixture(org, product, firmware)
+
+      refute device.deployment_id
+      refute device2.deployment_id
+
+      conn
+      |> visit("/org/#{org.name}/#{product.name}/devices")
+      |> unwrap(fn view ->
+        render_change(view, "select-all", %{"id" => device.id})
+      end)
+      |> assert_has("span", text: "2 selected")
+      |> unwrap(fn view ->
+        render_change(view, "target-deployment", %{"deployment" => to_string(deployment.id)})
+      end)
+      |> click_button("#move-deployment-submit", "Move")
+      |> assert_has("div", text: "2 devices added to deployment")
+
+      assert Repo.reload(device) |> Map.get(:deployment_id)
+      assert Repo.reload(device2) |> Map.get(:deployment_id)
+    end
+
+    test "selecting multiple devices to add to deployment but some don't match firmware requirements",
+         %{conn: conn, fixture: fixture} do
+      %{
+        device: device,
+        org: org,
+        product: product,
+        firmware: firmware,
+        deployment: deployment
+      } = fixture
+
+      device2 = Fixtures.device_fixture(org, product, firmware)
+
+      different_firmware_params =
+        %FirmwareMetadata{device2.firmware_metadata | platform: "foo"} |> Map.from_struct()
+
+      {:ok, device2} = Devices.update_firmware_metadata(device2, different_firmware_params)
+
+      refute device.deployment_id
+      refute device2.deployment_id
+
+      conn
+      |> visit("/org/#{org.name}/#{product.name}/devices")
+      |> unwrap(fn view ->
+        render_change(view, "select-all", %{"id" => device.id})
+      end)
+      |> assert_has("span", text: "2 selected")
+      |> unwrap(fn view ->
+        render_change(view, "target-deployment", %{"deployment" => to_string(deployment.id)})
+      end)
+      |> click_button("#move-deployment-submit", "Move")
+      |> assert_has("div", text: "1 device added to deployment")
+      |> assert_has("div", text: "1 device could not be added")
+
+      assert Repo.reload(device) |> Map.get(:deployment_id)
+      refute Repo.reload(device2) |> Map.get(:deployment_id)
+    end
+
+    test "selecting multiple devices to add to deployment but none match firmware requirements",
+         %{conn: conn, fixture: fixture} do
+      %{
+        device: device,
+        org: org,
+        product: product,
+        firmware: firmware,
+        deployment: deployment
+      } = fixture
+
+      device2 = Fixtures.device_fixture(org, product, firmware)
+
+      different_firmware_params =
+        %FirmwareMetadata{device2.firmware_metadata | platform: "foo"} |> Map.from_struct()
+
+      {:ok, device} = Devices.update_firmware_metadata(device, different_firmware_params)
+      {:ok, device2} = Devices.update_firmware_metadata(device2, different_firmware_params)
+
+      refute device.deployment_id
+      refute device2.deployment_id
+
+      conn
+      |> visit("/org/#{org.name}/#{product.name}/devices")
+      |> unwrap(fn view ->
+        render_change(view, "select-all", %{"id" => device.id})
+      end)
+      |> assert_has("span", text: "2 selected")
+      |> unwrap(fn view ->
+        render_change(view, "target-deployment", %{"deployment" => to_string(deployment.id)})
+      end)
+      |> click_button("#move-deployment-submit", "Move")
+      |> assert_has("div", text: "No devices selected could be added to deployment")
+
+      refute Repo.reload(device) |> Map.get(:deployment_id)
+      refute Repo.reload(device2) |> Map.get(:deployment_id)
+    end
   end
 
   def device_index_path(%{org: org, product: product}) do