diff --git a/package-lock.json b/package-lock.json
index a2141f8b18b..3619f704994 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -11111,12 +11111,12 @@
       "integrity": "sha512-AO81vsIO1k1sM4Zrd6Hu7regmJN1NSiAja10gc4bX3F0wd+9rQmcuHQaHVQCYIEC8iFXnE+mavh23GOt7wBgug=="
     },
     "netlify": {
-      "version": "4.1.8",
-      "resolved": "https://registry.npmjs.org/netlify/-/netlify-4.1.8.tgz",
-      "integrity": "sha512-3m5RDs3PrYFSuuZR9eZ8cNGy597rMUvkrT8phWmo1uiguL4rxSeOoIeqsI5UZwG6KNY2b/4GuDSSw34znWn4eg==",
+      "version": "4.3.0",
+      "resolved": "https://registry.npmjs.org/netlify/-/netlify-4.3.0.tgz",
+      "integrity": "sha512-4tDEc8CtRbM/Lbvooyn9pAIsfpyiW5euqxViFM1SWOjFeH96P2eh0RfMj03+NVaZ3O7d92JqNAKZliPHf+ulNA==",
       "requires": {
         "@netlify/open-api": "^0.15.0",
-        "@netlify/zip-it-and-ship-it": "^1.0.0",
+        "@netlify/zip-it-and-ship-it": "^1.1.0",
         "backoff": "^2.5.0",
         "clean-deep": "^3.3.0",
         "filter-obj": "^2.0.1",
@@ -11141,6 +11141,41 @@
         "through2-map": "^3.0.0"
       },
       "dependencies": {
+        "@netlify/zip-it-and-ship-it": {
+          "version": "1.1.0",
+          "resolved": "https://registry.npmjs.org/@netlify/zip-it-and-ship-it/-/zip-it-and-ship-it-1.1.0.tgz",
+          "integrity": "sha512-/MkvRL1eRPZ43U/dT2MsRsGSi1U6gFJobfuwz/3SFSNu+HdzsX/QgTs1VsHlKQejMYOtOyIAzgswFkV/UHs7qg==",
+          "requires": {
+            "archiver": "^3.0.0",
+            "common-path-prefix": "^2.0.0",
+            "cp-file": "^7.0.0",
+            "elf-tools": "^1.1.1",
+            "end-of-stream": "^1.4.4",
+            "find-up": "^4.1.0",
+            "glob": "^7.1.6",
+            "junk": "^3.1.0",
+            "make-dir": "^3.0.2",
+            "p-map": "^3.0.0",
+            "path-exists": "^4.0.0",
+            "pkg-dir": "^4.2.0",
+            "precinct": "^6.2.0",
+            "require-package-name": "^2.0.1",
+            "resolve": "^2.0.0-next.1",
+            "semver": "^7.3.2",
+            "unixify": "^1.0.0",
+            "util.promisify": "^1.0.1",
+            "yargs": "^15.3.1"
+          }
+        },
+        "find-up": {
+          "version": "4.1.0",
+          "resolved": "https://registry.npmjs.org/find-up/-/find-up-4.1.0.tgz",
+          "integrity": "sha512-PpOwAdQ/YlXQ2vj8a3h8IipDuYRi3wceVQQGYWxNINccq40Anw7BlsEXCMbt1Zt+OLA6Fq9suIpIWD0OsnISlw==",
+          "requires": {
+            "locate-path": "^5.0.0",
+            "path-exists": "^4.0.0"
+          }
+        },
         "p-timeout": {
           "version": "3.2.0",
           "resolved": "https://registry.npmjs.org/p-timeout/-/p-timeout-3.2.0.tgz",
@@ -11156,6 +11191,14 @@
           "requires": {
             "p-timeout": "^3.0.0"
           }
+        },
+        "resolve": {
+          "version": "2.0.0-next.1",
+          "resolved": "https://registry.npmjs.org/resolve/-/resolve-2.0.0-next.1.tgz",
+          "integrity": "sha512-ZGTmuLZAW++TDjgslfUMRZcv7kXHv8z0zwxvuRWOPjnqc56HVsn1lVaqsWOZeQ8MwiilPVJLrcPVKG909QsAfA==",
+          "requires": {
+            "path-parse": "^1.0.6"
+          }
         }
       }
     },
diff --git a/package.json b/package.json
index 03d050c17ee..7559edca9f5 100644
--- a/package.json
+++ b/package.json
@@ -119,7 +119,7 @@
     "log-symbols": "^2.2.0",
     "make-dir": "^3.0.0",
     "minimist": "^1.2.5",
-    "netlify": "^4.1.8",
+    "netlify": "^4.3.0",
     "netlify-redirect-parser": "^2.5.0",
     "netlify-redirector": "^0.2.0",
     "node-fetch": "^2.6.0",
diff --git a/src/commands/deploy.js b/src/commands/deploy.js
index b864933cd77..5a4cb948cc5 100644
--- a/src/commands/deploy.js
+++ b/src/commands/deploy.js
@@ -22,6 +22,9 @@ class DeployCommand extends Command {
     const { api, site, config } = this.netlify
 
     const deployToProduction = flags.prod
+    if (deployToProduction && flags.branch) {
+      this.error(`--prod and --branch flags cannot be used at the same time`)
+    }
     await this.authenticate(flags.auth)
 
     await this.config.runHook('analytics', {
@@ -31,6 +34,7 @@ class DeployCommand extends Command {
         open: flags.open,
         prod: flags.prod,
         json: flags.json,
+        branch: Boolean(flags.branch),
       },
     })
 
@@ -142,7 +146,7 @@ class DeployCommand extends Command {
     }
     this.log(prettyjson.render(pathInfo))
 
-    ensureDirectory(deployFolder, this.exit)
+    ensureDirectory(deployFolder, this.error)
 
     if (functionsFolder) {
       // we used to hard error if functions folder is specified but doesnt exist
@@ -195,9 +199,10 @@ class DeployCommand extends Command {
         configPath: configPath,
         fnDir: functionsFolder,
         statusCb: flags.json || flags.silent ? () => {} : deployProgressCb(),
-        draft: !deployToProduction,
+        draft: !deployToProduction && !flags.branch,
         message: flags.message,
         deployTimeout: flags.timeout * 1000 || 1.2e6,
+        branch: flags.branch,
       })
     } catch (e) {
       switch (true) {
@@ -375,6 +380,10 @@ DeployCommand.flags = {
     description: 'Deploy to production',
     default: false,
   }),
+  branch: flags.string({
+    char: 'b',
+    description: "Specifies the branch for deployment. Useful for creating specific deployment URL's",
+  }),
   open: flags.boolean({
     char: 'o',
     description: 'Open site after deploy',
@@ -441,28 +450,25 @@ function deployProgressCb() {
   }
 }
 
-function ensureDirectory(resolvedDeployPath, exit) {
+function ensureDirectory(resolvedDeployPath, error) {
   let stat
   try {
     stat = fs.statSync(resolvedDeployPath)
   } catch (e) {
     if (e.status === 'ENOENT') {
-      console.log(
+      return error(
         `No such directory ${resolvedDeployPath}! Did you forget to create a functions folder or run a build?`
       )
-      exit(1)
     }
 
     // Improve the message of permission errors
     if (e.status === 'EACCES') {
-      console.log('Permission error when trying to access deploy folder')
-      exit(1)
+      return error('Permission error when trying to access deploy folder')
     }
     throw e
   }
   if (!stat.isDirectory) {
-    console.log('Deploy target must be a directory')
-    exit(1)
+    return error('Deploy target must be a directory')
   }
   return stat
 }