diff --git a/tracing/src/lib.rs b/tracing/src/lib.rs
index 0b403f3b2..94957f516 100644
--- a/tracing/src/lib.rs
+++ b/tracing/src/lib.rs
@@ -1002,12 +1002,12 @@ pub mod span;
 pub mod __macro_support {
     pub use crate::callsite::{Callsite, Registration};
     use crate::{collect::Interest, Metadata};
-    use core::fmt;
     use core::sync::atomic::{AtomicU8, Ordering};
+    use core::{fmt, mem};
     // Re-export the `core` functions that are used in macros. This allows
     // a crate to be named `core` and avoid name clashes.
     // See here: https://github.com/tokio-rs/tracing/issues/2761
-    pub use core::{concat, file, format_args, iter::Iterator, line, option::Option};
+    pub use core::{concat, file, format_args, iter::Iterator, line, option::Option, stringify};
 
     /// Callsite implementation used by macro-generated code.
     ///
@@ -1195,6 +1195,66 @@ pub mod __macro_support {
                 .finish()
         }
     }
+
+    /// Implementation detail used for constructing FieldSet names from raw
+    /// identifiers. In `info!(..., r#type = "...")` the macro would end up
+    /// constructing a name equivalent to `FieldName(*b"type")`.
+    pub struct FieldName<const N: usize>([u8; N]);
+
+    impl<const N: usize> FieldName<N> {
+        /// Convert `"prefix.r#keyword.suffix"` to `b"prefix.keyword.suffix"`.
+        pub const fn new(input: &str) -> Self {
+            let input = input.as_bytes();
+            let mut output = [0u8; N];
+            let mut read = 0;
+            let mut write = 0;
+            while read < input.len() {
+                if read + 1 < input.len() && input[read] == b'r' && input[read + 1] == b'#' {
+                    read += 2;
+                }
+                output[write] = input[read];
+                read += 1;
+                write += 1;
+            }
+            assert!(write == N);
+            Self(output)
+        }
+
+        pub const fn as_str(&self) -> &str {
+            // SAFETY: Because of the private visibility of self.0, it must have
+            // been computed by Self::new. So these bytes are all of the bytes
+            // of some original valid UTF-8 string, but with "r#" substrings
+            // removed, which cannot have produced invalid UTF-8.
+            unsafe { mem::transmute(self.0.as_slice()) }
+        }
+    }
+
+    impl FieldName<0> {
+        /// For `"prefix.r#keyword.suffix"` compute `"prefix.keyword.suffix".len()`.
+        pub const fn len(input: &str) -> usize {
+            // Count occurrences of "r#"
+            let mut raw = 0;
+
+            let mut i = 0;
+            while i < input.len() {
+                if input.as_bytes()[i] == b'#' {
+                    raw += 1;
+                }
+                i += 1;
+            }
+
+            input.len() - 2 * raw
+        }
+    }
+
+    impl<const N: usize> fmt::Debug for FieldName<N> {
+        fn fmt(&self, formatter: &mut fmt::Formatter<'_>) -> fmt::Result {
+            formatter
+                .debug_tuple("FieldName")
+                .field(&self.as_str())
+                .finish()
+        }
+    }
 }
 
 #[cfg(feature = "log")]
diff --git a/tracing/src/macros.rs b/tracing/src/macros.rs
index b0791d63f..c8284d858 100644
--- a/tracing/src/macros.rs
+++ b/tracing/src/macros.rs
@@ -3069,9 +3069,12 @@ macro_rules! level_to_log {
 #[doc(hidden)]
 #[macro_export]
 macro_rules! __tracing_stringify {
-    ($($t:tt)*) => {
-        stringify!($($t)*)
-    };
+    ($($k:ident).+) => {{
+        const NAME: $crate::__macro_support::FieldName<{
+            $crate::__macro_support::FieldName::len($crate::__macro_support::stringify!($($k).+))
+        }> = $crate::__macro_support::FieldName::new($crate::__macro_support::stringify!($($k).+));
+        NAME.as_str()
+    }};
 }
 
 #[cfg(not(feature = "log"))]
diff --git a/tracing/tests/event.rs b/tracing/tests/event.rs
index 6b15a8d98..7c1d2a934 100644
--- a/tracing/tests/event.rs
+++ b/tracing/tests/event.rs
@@ -514,7 +514,7 @@ fn keyword_ident_in_field_name() {
 #[test]
 fn raw_ident_in_field_name() {
     let (collector, handle) = collector::mock()
-        .event(expect::event().with_fields(expect::field("this.r#type").with_value(&"Value")))
+        .event(expect::event().with_fields(expect::field("this.type").with_value(&"Value")))
         .only()
         .run_with_handle();