diff --git a/README.md b/README.md
index 96eac71..f810ac3 100644
--- a/README.md
+++ b/README.md
@@ -1,17 +1,30 @@
 # Welcome to Zammad
 
-Zammad is a web based open source helpdesk/ticket system with many features
-to manage customer communication via several channels like telephone, facebook,
-twitter, chat and emails. It is distributed under the GNU AFFERO General Public
- License (AGPL). Do you receive many emails and want to answer them with a team of agents?
-You're going to love Zammad!
+Are you juggling countless customer inquiries across multiple channels?
+Struggling to keep your support team on the same page?
+Or spending more time managing your helpdesk than delivering exceptional support to your customers?
 
-## Use cases
+Zammad is your Swiss Army knife - a web-based, open-source helpdesk and customer support platform
+packed with features to streamline customer communication across channels like email, chat, telephone and social media.
 
-This repository is the starting point if you want to:
+## The Software
 
-- deploy Zammad in a containerized production environment
-- test the current `stable` or `develop` versions of Zammad
+The Zammad software is and will stay open source. It is licensed under the GNU AGPLv3.
+The source code is [available on GitHub](https://github.com/zammad/zammad) and owned by
+the [Zammad Foundation](https://zammad-foundation.org/), which is independent of commercial
+providers such as Zammad GmbH.
+
+## The Company - Zammad GmbH
+
+The development of Zammad is carried out by the [amazing team of people](https://zammad.com/en/company)
+at [Zammad GmbH](https://zammad.com/) in collaboration with the community.
+We love to create open source software for you. If you want to ensure the Zammad software
+has a bright and sustainable future, consider becoming a Zammad customer!
+
+> Are you tired of complex setup, configuration, backup and update tasks? Let us handle this stuff for you! 🚀
+>
+> The easiest and often most cost-effective way to operate Zammad is [our cloud service](https://zammad.com/en/pricing).
+> Give it a try with a [free trial instance](https://zammad.com/en/getting-started)!
 
 ## Getting started