Power BI Dashboards: Credit Card Analysis and E-Commerce Insights

This repository contains two interactive Power BI dashboards developed to analyze and visualize critical business data:

1. Credit Card Analysis Dashboard
2. E-Commerce Insights Dashboard

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1. Credit Card Analysis Dashboard

Overview

The Credit Card Analysis Dashboard provides a detailed visualization of credit card transaction data, enabling businesses to gain insights into customer behavior and financial trends.

Features

• Revenue Analysis: Tracks total revenue trends over time.
• Customer Segmentation: Visualizes customer demographics, including income groups, education levels, and marital status.
• Expenditure Types: Breaks down spending patterns across various categories.
• Rating Insights: Displays customer satisfaction through ratings.

Objectives

• Identify high-value customers and spending patterns.
• Highlight key areas for improving customer engagement and satisfaction.

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2. E-Commerce Insights Dashboard

Overview

The E-Commerce Insights Dashboard is designed to analyze e-commerce sales and customer interactions, offering valuable insights into product performance and consumer trends.

Features

• Sales Metrics: Visualizes total revenue, product sales, and category performance.
• Customer Behavior: Displays demographic data and purchasing trends.
• Top Products: Highlights best-performing products and categories.
• Ratings & Reviews: Analyzes customer feedback to improve product offerings.

Objectives

• Optimize product listings and inventory based on sales trends.
• Enhance marketing strategies through detailed customer insights.

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Tools & Technologies

• Power BI: For creating interactive and visually appealing dashboards.
• Data Preparation: Data cleaning and preprocessing performed in Excel and Python.

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Getting Started

Requirements

1. Power BI Desktop to open .pbix files.
2. Data files (if applicable) included in the repository.

Instructions

1. Clone the repository:

   git clone https://github.com/Abmstpha/PowerBI.git
   cd PowerBI

2. Open the .pbix files using Power BI Desktop.
3. Explore the visualizations and customize as needed.

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Screenshots

Include relevant screenshots of both dashboards here for a visual preview.

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Author

Abdellahi El Moustapha
AI Master's Student & Data Enthusiast
LinkedIn | GitHub