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DiogoRibeiro7 · Feb 1, 2024 · 2b7c4cc · 2b7c4cc
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 # Introduction
 
 Customer Lifetime Value (CLV), a pivotal metric in the realm of business analytics, measures the total worth of a customer to a business over the entirety of their relationship. This value is not just a reflection of a single transaction but an aggregate of the entire spectrum of the customer's interactions and spending over time. Understanding CLV is crucial for businesses as it helps in tailoring strategies for customer acquisition, retention, and development.