emp

Entrepreneurship

• Scientific Area: Social and Legal Sciences, Arts and Humanities or Other
• ECTS: 6.0
• Year: 3rd
• Semester: 1st

Syllabus

1. The Entrepreneur:
   • Definition and characteristics;
   • The entrepreneur profile;
   • Skills and competencies of the entrepreneur;
2. Entrepreneurship and Innovation:
   • The innovation importance;
   • The multiple forms of innovation;
   • The innovation process;
   • Product life cycle;
3. Role of marketing in the new company:
   • Market research;
   • Market segmentation;
   • Target market;
   • The marketing positioning;
   • The brand;
   • Consumer behavior;
   • Marketing mix;
4. Strategic planning:
   • The strategic planning process;
   • Business ideas to develop and business opportunity;
   • Structuring a business plan;
5. Business plan:
   • Business plan structure;
   • Executive summary, strategic business planning description of entrepreneurs and business, marketing plan, financial plan;
   • Forecast financial statements.;
   • Business management and control.