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trieu committed Mar 29, 2024
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2 changes: 1 addition & 1 deletion NOTES-FOR-NEW-SETUP.md
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Expand Up @@ -80,7 +80,7 @@ Set Linux configs to scale on high load
sudo apt-key add - < Release.key
echo 'deb https://download.arangodb.com/arangodb311/DEBIAN/ /' | sudo tee /etc/apt/sources.list.d/arangodb.list
sudo apt-get install apt-transport-https
sudo apt-get update && sudo apt-get install arangodb3=3.11.5-1
sudo apt-get update && sudo apt-get install arangodb3=3.11.8-1

[ArangoDB on CentOS or Rocky Linux](https://idroot.us/install-arangodb-centos-8/)

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61 changes: 27 additions & 34 deletions README.md
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<div style="background-color: #F0F8FF; text-align:center; border-radius:8px;">
<img src="https://cdn.jsdelivr.net/gh/USPA-Technology/leo-cdp-static-files@latest//images/leo-cdp-logo.png" alt="LEO CDP" style="width:640px;margin:auto;"/>
<img src="https://cdn.jsdelivr.net/gh/USPA-Technology/leo-cdp-static-files@latest//images/leo-cdp-logo.png" alt="D-CDP" style="width:640px;margin:auto;"/>
</div>

# What is LEO CDP Framework ?
# What is D-CDP ?

* LEO CDP (Customer Data Platform) is a open CDP framework that allows developers to develop your own CDP
* With CDP, any business can collect, unify, segment, personalize and activate customer data in order to create a more personalized and effective customer experience.
D-CDP (Customer Data Platform) is a software platform that allows businesses to collect, unify, segment, personalize and activate customer data in order to create a more personalized and effective customer experience.

# Core features

1. <b> Data collection and unification </b>: LEO CDP allows businesses to collect customer data from various sources, such as websites, mobile apps, and offline interactions. It then unifies this data into a single customer profile, which can include demographic information, behavioral data, and more.
2. <b> Segmentation and audience creation </b>: LEO CDP provides UI tools for businesses to segment their customer data and create custom audiences based on criteria such as lead scoring, CLV scoring, customer behavior, demographics, or preferences.
3. <b> Personalization and targeting </b>: With LEO CDP, businesses can use customer data to personalize and target their marketing efforts, such as by sending targeted email campaigns or displaying personalized website content.
4. <b> Analytics and reporting </b>: LEO CDP provides real-time analytics and reporting capabilities, allowing businesses to measure the effectiveness of their marketing efforts and gain insights into customer behavior.
5. <b> Integration with other systems </b>: LEO CDP can integrate with other systems such as CRM, marketing automation, email marketing service and advertising platforms to create a seamless and holistic view of customer data across the organization.
1. <b> Data collection and unification </b>: D-CDP allows businesses to collect customer data from various sources, such as websites, mobile apps, and offline interactions. It then unifies this data into a single customer profile, which can include demographic information, behavioral data, and more.
2. <b> Segmentation and audience creation </b>: D-CDP provides UI tools for businesses to segment their customer data and create custom audiences based on criteria such as lead scoring, CLV scoring, customer behavior, demographics, or preferences.
3. <b> Personalization and targeting </b>: With D-CDP, businesses can use customer data to personalize and target their marketing efforts, such as by sending targeted email campaigns or displaying personalized website content.
4. <b> Analytics and reporting </b>: D-CDP provides real-time analytics and reporting capabilities, allowing businesses to measure the effectiveness of their marketing efforts and gain insights into customer behavior.
5. <b> Integration with other systems </b>: D-CDP can integrate with other systems such as CRM, marketing automation, email marketing service and advertising platforms to create a seamless and holistic view of customer data across the organization.

# LEO CDP Data Flow
# D-CDP Data Flow

[![Leo CDP Data Flow](https://raw.githubusercontent.com/trieu/leo-cdp-free-edition/main/leo-cdp-how-it-works.png)](https://knowledge.leocdp.net/2021/09/why-is-leo-cdp-important-for-digital.html)
[![D-CDP Data Flow](https://raw.githubusercontent.com/trieu/leo-cdp-free-edition/main/leo-cdp-how-it-works.png)](https://knowledge.leocdp.net/2021/09/why-is-leo-cdp-important-for-digital.html)

# Why is LEO CDP ?
# Why is D-CDP ?

1. It allows businesses to unify customer data from various sources such as websites, mobile apps, and offline interactions into a single customer profile. This can help businesses better understand their customers and provide a more consistent experience across channels.
2. It offers ease of use: LEO CDP has a user-friendly interface and can be easily integrated with other marketing technologies. This makes it easy for businesses to use and implement without requiring extensive technical knowledge.
3. LEO CDP is the on-premises software solution, so you can deploy in your private cloud servers or even your PC
2. It offers ease of use: D-CDP has a user-friendly interface and can be easily integrated with other marketing technologies. This makes it easy for businesses to use and implement without requiring extensive technical knowledge.
3. D-CDP is the on-premises software solution, so you can deploy in your private cloud servers or even your PC
4. You can custom and build your own Customer Data Platform (CDP) for your digital business and digital transformation

# LEO CDP FREE Edition
# D-CDP FREE Edition

This is the binary build (JAR file) from Java Source Code in my private Github repository

# System Demo

* Login URL: https://vnuk.leocdp.net
* Login URL: https://dcdp.bigdatavietnam.org
* Username: demo
* Password: 123456

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* [Customer Data Platforms - The Ultimate Handbook 2023](https://datahub4uspa.leocdp.net/ct/2HtlqyYdyBjmEPJ4pkZwHZ)
* [Data Model and Customer Journey Map Sample](https://docs.google.com/spreadsheets/d/1hzSvkmTE8WuvUFqnpWNfsPMzpjF8gYOSJfkc9eJIjWk/edit?usp=sharing)
* [Core Functions for Analytics CDP](https://docs.google.com/document/d/1cavhFAs_uX-98qUvtXJI3v859I6h3knl0m_tSQ4235M/edit?usp=sharing)
* [Data strategy with LEO CDP](https://docs.google.com/document/d/1la6mP21gfd2bHlpwj4hBTRQlxaPfhnpQRL6fV223Es0/edit?usp=sharing)
* [Data strategy with D-CDP](https://docs.google.com/document/d/1la6mP21gfd2bHlpwj4hBTRQlxaPfhnpQRL6fV223Es0/edit?usp=sharing)

# Technology Architecture

## System Overview
![alt technology-architecture-leo-cdp](https://blogger.googleusercontent.com/img/a/AVvXsEiMumpMfN32dIcKry8UsCvrb2xG85hqxk6iRPI2-oyuTbvtJfGdbtrjoUyelB-01dDhFNH04VyVZsGi1MnIrNaPX1xE697WLooaSta-FwMBm-TvoWi3GmcirzSX56skENUVrp-am8pkqTnfq_sqQFX-cD7CJkRybXVjTRzi3QtWJezWIZzJ52vfEZTB=s2048)

## LEO Data Pipeline
## Data Pipeline
![alt data-pipeline-leo-cdp](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2dLUXFRM-ASIx-LjRGNBFGq1RmCetBYxfzj5ZIpeCx2oNVQWa5HbpLrYvkP68w8RqPtRzYOW4FrdFjuJxCCl1kLaKqh_RofcklrYJIBlDTxaFu4NLb6bQ6VKnzIIenWRAiYmI0F3Fu5ebUx72dFw9YZ4QR3aZ-BezGaeTHqKJIHWBLy5ueemVzM8s/s1651/Architecture%20and%20Data%20Pipeline%20of%20LEO%20CDP-Data%20Pipeline.png)


## Software Requirements

1. Linux Ubuntu Server 20.04 LTS
1. Linux Ubuntu Server 22 LTS
2. Redis 6
3. Amazon Java 11 Corretto
4. Python 3.10
5. ArangoDB 3.10 (Community Edition / Enterprise Edition / Cloud Oasis)
5. ArangoDB 3.11 (Community Edition / Enterprise Edition / Cloud Oasis)
6. Jupyter Notebook / Google Colab for advanced data analytics and machine learning services
7. Apache Airflow for ETL job scheduling and data connector
8. Prometheus 2 for System Monitoring
Expand Down Expand Up @@ -87,19 +86,15 @@ This is the binary build (JAR file) from Java Source Code in my private Github r

## How to install

[Please check this LEO CDP Installation Guide](https://github.com/trieu/leo-cdp-free-edition/blob/main/NOTES-FOR-NEW-SETUP.md)
[Please check this D-CDP Installation Guide](https://github.com/trieu/leo-cdp-free-edition/blob/main/NOTES-FOR-NEW-SETUP.md)

---

# Contact information

* My personal email: [email protected] (Just say "Hi Thomas" or "Hi Triều" )

# Author and copyright owner

<a href="https://www.facebook.com/dataism.one" target="_blank"> Trieu Nguyen(Thomas) </a>
<a href="https://www.facebook.com/dataism.one" target="_blank"> Trieu Nguyen (Thomas) </a>

# Software license and quota
# Software license

* Free to develop and use
* Just respect my work
Expand All @@ -108,24 +103,22 @@ This is the binary build (JAR file) from Java Source Code in my private Github r
# Community Support

* This is the beta software, so if you get any bug or issue in operation, just send me a message: [email protected]
* Please join this group to get support: <a href="https://www.facebook.com/groups/leocdp" target="_blank"> LEO CDP Community </a>
* Please join this group to learn more about big data: <a href="https://www.facebook.com/groups/bigdatavietnam.org" target="_blank"> BigdataVietnam.org Community </a>
* Please join this group to learn more about big data and CDP: <a href="https://www.facebook.com/groups/bigdatavietnam.org" target="_blank"> BigdataVietnam.org Community </a>

# Documents

* Video tutorials are still under development
* <a href="https://youtube.com/playlist?list=PL7YpzmBoIETSD7jnVlvfNxhSa8V2BY3-8" target="_blank" > YouTube playlist for training </a>
* More information will be updated at <a href="https://knowledge.leocdp.net/" target="_blank"> LEO CDP Blog </a>
* <a href="https://www.youtube.com/@bigdatavn" target="_blank" > YouTube playlist for training </a>
* More information will be updated at <a href="https://knowledge.leocdp.net/" target="_blank"> D-CDP Blog </a>

# For Vietnamese user

* Miễn phí sử dụng, chỉ cần tôn trọng bản quyền tác giả là được
* Số profile miễn phí là 1000 user profiles
* Nếu bạn đang làm việc trong lĩnh vực giáo dục hoặc tổ chức phi lợi nhuận, gửi cho tôi email để có miễn phí cho 10000 profiles

## Bằng chứng về bản quyền mô hình framework USPA và phát minh LEO CDP
## Bằng chứng về bản quyền mô hình framework USPA và phát minh D-CDP

* Miễn phí sử dụng và tự phát triển theo nhu cầu của doanh nghiệp
* Đây là bằng chứng ý tưởng cho LEO CDP đã có từ 2014 <a href="https://www.facebook.com/photo/?fbid=10158746916044506" target="_blank"> Link ý tưởng </a>
* Đây là bằng chứng ý tưởng cho D-CDP đã có từ 2014 <a href="https://www.facebook.com/photo/?fbid=10158746916044506" target="_blank"> Link ý tưởng </a>
* USPA framework cho code CDP đã được phát triển từ tháng 10 năm 2019 <a href="https://www.youtube.com/watch?v=tyASsGaE8jg" target="_blank"> Link video </a>
* <a href="https://www.brandsvietnam.com/congdong/topic/23444-Digital-Transformation-15-Datadriven-Marketing-Tan-dung-du-lieu-de-toi-uu-tiep-thi-Phan-2" target="_blank"> Digital Transformation #15: Data-driven Marketing – Tận dụng dữ liệu để tối ưu tiếp thị </a>

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